The barricades surrounding the red carpet heaved as fans pushed to catch a glimpse of their favourite celebrities, from Justin Bieber, who sped down the carpet holding a terrified looking child, to Cody Simpson, Australia’s answer to Bieber. From the sounds of the shrieking crowd, Simpson definitely has more than a few Canadian fans.
But it was newcomer Carley Rae Jepsen, whose ubiquitous Call Me Maybe makes a strong case for the official song of summer, who would make a lasting impression, taking video of the year and MuchMusic.com most watched video, as well as the viewer decided UR FAVE video of the year awards. Marianas Trench, the Vancouver-based pop rockers who received more nominations than any other band this year, took home two awards, for both cinematography of the year and best pop video of the year.
Walking the carpet in Sgt. Pepper-inspired band fatigues, complete with their own inflatable horses, the guys said this is actually the first year they didn’t dress up for the awards.
“This is what we do all the time,” said singer-songwriter Josh Ramsay, who also contributed in writing Jepsen’s Call Me Maybe. “We thought rather than take fancy cars, just take a horse, keep it green.”
LMFAO, the electropop duo known for combining zebra-striped spandex with “party rocking” hosted the awards, kicking off the show with a lively performance ending in singer Redfoo stripped down to his g-string. It’s the first time the band behind songs such as Sexy and I Know It and Party Rock Anthem have hosted any such awards show, and they didn’t go home empty handed, winning international video of the year for Ssexy and I Know It.
Kev Nish of the Far East Movement, the L.A.-based hip-hop group behind 2010’s hit song Like a G6, said he’s surprised it’s the first time LMFAO have hosted anything.
“They’ve had a great year so it was only right, and they are the master party purveyors,” he said. “We’ve been touring with them for the last three years and they really know how to kick a party off right.”
Other winners include Saskatchewan’s The Sheepdogs, who can add MuchLOUD rock video of the year to their Rolling Stone cover honour; Drake, who took the MuchVIBE hip-hop video of the year; Justin Bieber, for international video of the year by a Canadian as well as the UR FAVE artist award; Katy Perry, for international video of the year and UR FAVE international artist; City and Colour, a.k.a. Dallas Green, for the MuchFACT indie video of the year; and director of the year Marc Andre Debruyne, who won for his work on Hit Me Up by Danney Fernandes, featruing Josh Ramsay and Belly.
MMVAs 2012: The Full List of Winners
Video of the Year Carly Rae Jepsen for Call Me Maybe, directed by Ben Knechtel
Post-Production of the Year Down With Webster for Big Wheels, directed by Aaron A.
Cinematography of the Year Marianas Trench for Fallout, directed by Kyle Davison
Director of the Year Danney Fernandes f. Josh Ramsay and Belly for Hit Me Up, directed by Marc Andre Debruyne
Pop Video of the Year Marianas Trench for Haven’t Had Enough, directed by Kyle Davison
MuchLOUD Rock Video of the Year The Sheepdogs for I Don’t Know, directed by Davin Black and Mike Sevigny
MuchVIBE Hip-Hop Video of the Year Drake f. Lil Wayne and Tyga for The Motto, directed by Hyghly Alleyne, Lamar Taylor
MuchFACT Indie Video of the Year City and Colour for Fragile Bird, directed by Michael Maxxis
International Video of the Year Artist Katy Perry for Last Friday Night, directed by Marc Klasfeld
International Video of the Year Group LMFAO for Sexy and I Know It, directed by Mickey Finnegan
International Video of the Year by a Canadian Justin Bieber for Boyfriend, directed by X
MuchMusic.com Most Watch Video Carly Rae Jepsen, Call Me Maybe
UR FAVE Video of the Year Carly Rae Jepsen
UR Fave International Artist Katy Perry
UR fave Artist or Group Justin Bieber