The rapper is featured on the cover of CCS with skateboarding veterans like Torey Pudwill, Theotis Beasley, Shane O’Neill and Paul Rodriguez.
The catalog/issue also features an interview with Lil Wayne, who is building his own skate park in New Orleans, as part of a new partnership with Mountain Dew.
“It’s so cool just to be allowed to be in their circle, let alone skate with them,” Lil Wayne said. “Just to be allowed to kick it with these guys is cool cause they them dudes—Torey Pudwill, Theotis, Paul Rodriguez, Shane O’Neill…if I can skate with these dudes I can skate with anybody.”
The skaters involved in the shoot were equally enthused to work with Lil Wayne, who impressed them with his enthusiasm and work ethic.
“Wayne has taught me what work ethic is and he’s taught me to continuously search for perfection,” says pro skater Paul Rodriguez said. “That’s just a small part of what I’ve learned from listening to his music and being around him.”
The interview with Lil Wayne was also a landmark feature for CCS, which has been selling skateboarding equipment and lifestyle-related apparel for over 27-years.
“You can tell he (Lil Wayne) is truly hooked on skating, hardly putting his board down the entire shoot and then skating well into the night after we wrapped,” added CCS Brand Director Seamus Deegan. “He’s clearly down for skating and that’s what we’ve always been about at CCS.”